In digital marketing strategy, the integration between two channels such as social media and SEO becomes essential to create awareness around your brand and attract new potential customers. Search engines, in fact, evaluate the quality of a site or of a content produced also in relation to everything around it, therefore also considering the activities that are carried out on social networks by the brand.
So how can you integrate social media with SEO ?
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Why is it important to favor this combination in a digital marketing strategy?
SEO and social media, how to integrate them?
SEO and become an important vehicle for allowing the brand to be known by new potential customers and trusted by already tested customers. In this sense it becomes essential not only to obtain a good ranking of the site, important for intercepting users , but also to preside over the first positions of the SERP with the official profiles of your brand to attract the attention of the audience.
A good way to favor the integration between SEO and social networks is to use YouTube as a communication channel. In fact, videos can be published on this medium that tell of ones business or services: these multimedia products can give rise to search results on Google thanks to an . In this sense you can go to work on inserting keywords in the file name and in the title and description of the video. You will then need to insert an attractive CTA, with a link that refers to your website. In this way, you will be able to intercept users on search engines, and increase your brand awareness of your business products or services.
In the world of social media marketing there are also figures who can become fundamental allies in the growth of your brand awareness. We are talking about influencers , or those people who are well known on social media networks and whose opinion is listened to and followed by thousands of followers. Going to intercept and engage the right influencers will allow you to increase or improve your brand reputation and obtain valuable links for SEO purposes.
The integration between social media and SEO also involves ads campaigns. Carrying out retarget-marketing campaigns , both on Google AdWords and on Meta (Facebook and Instagram), allows you to go and intercept those users who have already visited your companys website or landing page, but who have not yet completed the purchase. Thanks to these integrated campaigns, it will be possible to attract potential customers and actually become potential customers, prompting them to complete the purchase which, for example, they had left in the cart.
Why is it essential to integrate social networks and SEO?
A digital marketing strategy in which the work on social networks and SEO are integrated can lead to:
increase the impact of the SEO activity, as there may be editors who see your companys work on social media channels and evaluate it positively, consequently writing content that is based on potential customer intent and contains a link or a mention of your brand; Check the best
increase sales both online and offline, in particular by doing brand online reputation management on the reviews received both on social profiles and on Google Business Profile.
In general, therefore, SEO and social media are two indispensable tools in a digital marketing strategy and must be put in a position to be able to dialogue with each other in order to try to create an increase in Brand Awareness and Reputation and, consequently, help attracts potential clients for your business services or products.