If I were going to construct a real estate website these days beginning from scratch. These are some things I would awareness on. Understanding what I recognize now approximately web design, SEO and Real Estate Websites.
1. Domain name This is hard because if your most effective advertising will be Organic Search/ PPC you could need a key-word unsolicited mail type domain name. I.E. [http://www.YOURCITY_State_REAL_ESTATE.Com] or anything. If youre going to promote it your website in your print advertising and marketing, business playing cards and so on. You want some thing someone can see and keep in mind. You can rank any web page with effort and time however as some distance as I recognise key phrases within the domain call are nevertheless a thing in all of the engines so its only a little more difficult. The nice approach to this trouble is to just truely have 2 domains. One for print and one for ranking. Have your print area redirected to the keyword wealthy domain call and also you get the great of each worlds.
2. Website I could attention on building (or having built) a search engine marketing friendly website online that turned into smooth to feature content material/new pages to as well as having a blog established. I could make certain the site looked expert of route, I consider that having pleasant pictures and a easy layout are the 2 pleasant methods to get a professional site. I would have a completely constrained quantity of outgoing links on my predominant page and NO BANNERS from directories.
3. Lead Generation I might build my website online so it entices human beings to contact me. I could have a touch me web page, a Auto Email from MLS page, free CMA page, and of course I would have my IDX seek handy and I wouldnt make people sign on prior to using it.(This is debated however I find compelled contacts to be a waste of time others disagree and I see there factor as properly) The purpose in the back of that is a domain that doesnt convert may as well now not be ranked. If youve got 1 million visitors and most effective 1 individual contacts you would possibly be better off building a website that 20 human beings go to you however 10 touch you. You want a domain that does each, you need to both a rankable website and one which converts the ones site visitors to leads.
4. Off Site SEO if I had the cash I would rent Off Site search engine optimization out. If I didnt have the money (which I dont) I might consciousness on constructing relevant links to my web site. I might rotate between 10 or so one-of-a-kind anchor texts however I could be heavy on my main 1 or 2 phrases. These are the distinct forms of hyperlinks I would awareness on getting. 1 Ways links, Recips, 3 Ways, Article, Directory (loose and a pick few paid), Forum Sigs, Offsite Blogs, Blog Comments, and Press Releases.
I consider if you do (or rent a person to do) just these 4 easy steps you may rank nicely within the serps. MSN could be nearly instantaneous, Yahoo three-6 months, Google 8-one year. During this time I would use PPC and print marketing to supplement my bad scores and assist drive humans to my internet site.
One greater point, humans want to recognize that internet leads are specific then your normal office leads. Usually net leads are just starting there seek. They need to be cultivated; you will need a good lead management system to maintain track of those leads. I actually have found individually that my leads are usually 6-10 months out once they first contact me. I actually have glaringly additionally acquired the I need a domestic NOW leads as properly however they may be very few and a long way between.